The “Be Clear on Cancer” campaign is an NHS movement that aims to raise awareness of the signs and symptoms of cancer and promote early diagnosis.
The Great Care Company has been overwhelmed by the hard work and success of this fantastic campaign and we would like to share it with you, our readers, because the campaign focuses on one of the demographics that The Great Care Company truly cares about – women aged 70 and over.
Did you know that 33% of women diagnosed with breast cancer are over the age of 70?
The majority of older women consider breast cancer to be a “younger woman’s disease” but unfortunately that is not the case. “Be Clear on Cancer” aims to refute these myths that are associated with cancer. Furthermore, the campaign encourages the carers, families and friends of all women over 70 to discuss and share these issues.
Like many cancers, early diagnosis of breast cancer is crucial and means treatment is more likely to be successful.
If breast cancer is diagnosed at the earliest stage in women aged 70+, an incredible 93% will live for at least another five years.
This figure drops to just 13% for those diagnosed at the most advanced stage. Sadly, breast cancer survival is lower in older women and research shows that their lack of knowledge will delay these women going to their GP with symptoms - did you know that a lump is not the only sign of cancer?